Betting Against the Public (contrarian betting) is one of the most popular and simplest winning betting strategies. The logic is simple; always bet against the public. Whichever team the public is loading up on, simply bet the other team. Sports Insights pioneered the use of public betting trends (betting percentages) analysis to unlock value in the sports betting marketplace. Discover how to win at sports betting by taking advantage of our unique public betting trends data. Learn how to to produce consistent winning results using Wall Street-style contrarian investing strategies.
^ NTRA Wagering Technology Working Group in conjunction with Giuliani Partners LLC (August 2003). "Improving Security in the United States Pari-Mutuel Wagering System: Status Report and Recommendations" (PDF). National Thoroughbred Racing Association Web Site. National Thoroughbred Racing Association. Archived from the original (PDF) on 2008-02-28. Retrieved 2008-02-17.
Horse racing has a long and distinguished history and has been practised in civilisations across the world since ancient times. Archaeological records indicate that horse racing occurred in Ancient Greece, Babylon, Syria, and Egypt. It also plays an important part of myth and legend, such as the contest between the steeds of the god Odin and the giant Hrungnir in Norse mythology.