The U.K. is Europe’s largest sports betting market due to early liberalization of online gambling and widespread land-based betting with almost 9,000 retail outlets. More than 56 percent of its 2017 total betting market was generated online. Additionally, 11 percent of U.K. residents claimed to have placed a sports bet at a casino last year; more than 6 percent had done so online.
We’ve all been there. After a string of rough losses or a losing streak, there is a temptation for bettors to forgo their process and chase their losses. This, of course, only makes matters worse. Chasing your losses will put a serious dent in your long-term profits and may ultimately derail your sports betting career, especially if you wager more than your normal amount when you suffer a losing streak, in hopes of making back your money.
My money is on the Celtics to cash in an easy win and cover at the Clippers on Monday night. Apparently all Boston needed to get things figured out is to hit the road, as the Celtics looked to cap off a 4-game road trip a perfect 4-0. That's not the only incentive here. Last time these two teams played Boston blew a 28-point lead at home. Clippers have continued to play well after trading away one of their best players in Tobias Harris, but the a big reason for that is the schedule. Bet the Celtics -1.5! 
Its very hard to win money in long term betting. I don't suggest you quit your day job to do this. There are people that do make money long term betting but I guarantee you that they are not hanging out right now on 2p2 reading this thread. Its VERY VERY hard. I honestly think it would be easier to become a surgeon than become a professional bettor.

It's a widely known concept that the vast majority of sports bettors are going to lose money. The most popular concept is that 90-percent of sports gamblers will lose money over the course of the year, but that doesn't stop people from wagering on sports. When those bettors eventually go broke and cannot wager anymore, there's always somebody else waiting to take their place in line.

Moskowitz has studied betting on a number of sports, including the National Football League, Major League Baseball, the National Hockey League, and the National Basketball Association. While betting on all of them exhibited behaviorally driven mispricing that created value and momentum effects, the size of those mispricing effects was only about one-fifth the size seen in financial markets. At that scale, they aren’t large enough to overcome the transaction cost of the bookmaker’s vig.

If you want to make money, you need to start with a betting bankroll capable of absorbing losses. If you're going to bet in units, with an average bet of 1 unit, I would recommend a bankroll of at least 50 units. Minimum. OK so maybe you can only afford a bankroll of $1000, which means your average unit will be $20. Sounds small time I know and you want to be a high roller. Well a $1000 bankroll can quickly turn into a substantial amount with consistent value recognition and an intelligent staking plan. Lets say you bet 200 bets a year. And for argument sake lets say they are all of 1.90 odds, and lets say you hit at a 54% strike rate. Well with a fractional Kelly staking plan at the end of those 200 bets, depending on your winning consistency which should even out over a long term, your bankroll will be in the ballpark of $1100.00. Yeah I hear what you're saying - that's only 100.00 profit over the year. Well, that's just betting 200 bets a year, with a 2.6% average return per bet.
ATS equals “against the spread”. The spread is the number oddsmakers use to give people other betting options besides only wins and losses. A spread for a Premier League fixture would be something like .5 or 1.5. One club would need to lose the match by no more than 1 or 2 goals or the other needs to win by 1, 2or more goals.  If the final score doesn’t reflect the number set by the oddsmakers, your bet won’t cover the spread and you can’t win your bet.
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