The cost of my College football service is $895, the cost of the NFL service is $995 ($1,595 for both services), my Basketball service is $895 ($2,195 for all Football and Dr. Bob’s Basketball service), and the NBA Guru subscription is well worth the $1495 given how profitable he’s been ($3,295 for all Football and all Basketball, including the NBA Guru). You must factor in that cost when calculating your expected return on investment (ROI). As explained above, winning 55% on the Football Best Bets and 53.5% on my Basketball Best Bets would yield an expected profit of +45.5 Stars and let’s assume the NBA Guru profits +27.2 Stars as well (he’s averaged +27.2 Stars per season). Let’s say you decide to play 1.0% of your initial bankroll per star on the Football Best Bets and NBA Guru Best Bets and 0.8% per star on the Basketball Best Bets, as in the example above. Doing so would have an expected total return 68.0% per year based on flat-betting using your initial bankroll. Using an optimal betting strategy, as explained in the advanced money management section, would yield even higher long term returns while protecting the downside risk in the inevitable negative variance seasons that plague even the best long term handicappers.
When it comes to sports betting, you want to have an advantage over other bettors (and of course, over the sportsbook). To get said advantage, you can get an extra edge by using handicapping tools like those offered by a picks service. Picks services are companies that are staffed with handicapping professionals who use their industry know-how to come up with picks complete with analysis and information as to why they've chosen to bet on a particular matchup, player or team. Here, you'll find everything you need to decide if using a pay-for picks service is the right move for you. Plus, we review the top picks services and explore what makes each of them the best at what they do.
Straight-up bets, also known as the moneyline, are picks that are made on one club triumphing over the other. If Manchester City is playing Watford, in order to make a moneyline wager you’d need to pick one of those clubs to win. If you choose Man City and they do win, you’d win your moneyline bet. If the inverse happens and Watford wins, you’d lose your moneyline bet.