But we, as sports fans, know that the mathematics of a sporting event is much more complex. Sports bettors deeply involved in their hobby will subscribe to weather bulletins from major cities that take part in their sport, making huge wagering decisions based on a few mph of wind in one direction or another. Then there’s the unknown—does a player get hurt in the first quarter? Does weather become a factor? Is a particular player “in the zone?”

Reason number two that the bookie wins: He “charges” people to bet. The odds that he offers don’t add up to an implied probability of 100%, the remainder being potential profit for the bookie (known as the “vig” in the US). Depending on the event he might be charging a couple of percentage points (so on average he’ll make $2 for each $100 bet) to a couple of hundred percentage points (so on average he’ll make $200 for each $100 bet). It depends on his certainty around his estimate, how dodgy he is, how dumb he thinks his punters are, how much competition he has, and so on.
The professionals know how to look for the edge and only need to hit a minimum of 54% to make a modest return on investment. Making a 15% to 25% return for the year is very possible. The good ones are few but the results are quick and opportunities exist everyday when soft betting lines are found and exploited. The betting lines are made to divide the betting public. They ideally want even betting on both sides. Their number does come close about 70% of the time.
Most bettors place lots of wagers because they think it will improve their chances of making money. We can see the logic in thinking this way, but the opposite is actually true. It’s the QUALITY of our wagers that improves our chances of making money, not the quantity of them. And the more wagers we place, the less likely we are to place good wagers.
As a solution I decided to create Sporita, my vision was to create an app that is easy to use and contains each and every possible piece of data from across all major football leagues and competitions. Our self learning algorithm predicts the outcome of football matches by combining a wide range of information such as formations and tactics, team and individual statistics, the coach factor, game day weather and much, much more.
In 1919, the Chicago White Sox faced the Cincinnati Reds in the World Series. This series would go down as one of the biggest sports scandals of all time. As the story goes, professional gambler Joseph Sullivan paid eight members of the White Sox (Oscar Felsch, Arnold Gandil, Shoeless Joe Jackson, Fred McMullin, Charles Risberg, George Weaver, and Claude Williams) around 10,000 dollars each to fix the World Series. All eight players were banned from playing professional baseball for the rest of their lives.[56] Pete Rose, the all-time MLB leader in hits, was similarly banned from baseball in 1989 for betting on games while he was an MLB manager.
On our Picks page, you’ll notice dollar signs, ATS, To Win and Total O/U. These are all betting terms that you should familiarize yourself with in order to make strategic picks. Under the Last 100 heading, you’ll see the records for the last 100 games played in the Premier League. The table also features the amount of money won (or lost) based on the opening and closing lines, ATS and Total O/U. It may seem like gibberish but don’t worry, we’ll explain each term below.  
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