Sports betting services are provided by companies such as William Hill, Ladbrokes, bet365, bwin, Paddy Power, betfair, Unibet and many more through their websites and in many cases betting shops. In 2015, William Hill generated around 2.37 billion U.S. dollars in revenue with about 13.26 billion U.S. dollars in total being staked / wagered with the company.

The sports books line is flawed if it does not attract the same action amount on both sides. From a smart handicapper’s point of view, the line is flawed when it does not compute to his predicted outcome of the game. A weaker team can actually become the favorite if public sentiment is with that team. When this happens the underdog presents a huge overlay for the seasoned handicapper tilting the odds in his favor. This is the contrarian principle and why many smart handicappers go against the general betting public.

The biggest issue for the actual betting decision selection is the absence of shopping for a better line. There are over a dozen different point spread lines in Nevada. Entity groups and their investors get access to only one line from CG Technology managed sports books. This restriction is the main problem of trying to find an edge when placing a bet.

On our Picks page, you’ll notice dollar signs, ATS, To Win and Total O/U. These are all betting terms that you should familiarize yourself with in order to make strategic picks. Under the Last 100 heading, you’ll see the records for the last 100 games played in the Premier League. The table also features the amount of money won (or lost) based on the opening and closing lines, ATS and Total O/U. It may seem like gibberish but don’t worry, we’ll explain each term below.  
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