In order to beat the juice and win in sports betting, a bettor must employ a disciplined approach in their analysis of each game using methods that have proven to be successful in the long run. I discuss my math models and analytical metrics in my Handicapping Methods essay, but you must realize that only the best and most knowledgeable handicappers can win more than 52.4% of their games. In their 2007 two page article about my handicapping success, the Wall Street Journal wrote, “…fewer than 100 people can sustain (win rates of 55%) over time. Most of them belong to professional betting syndicates that hire teams of statisticians, wager millions every week and keep their operations secret.”
Most sports bettors know just enough to make them dangerous. There is a great difference between being knowledgeable in the NFL and NFL betting. Being able to name the starting offensive line for the Cowboys is not likely to help a person win a bet. What many sports bettors do not realize is they are competing against other bettors who spend countless hours on handicapping, studying trends, injuries, and betting angles. If you fail to study the games, find somebody who does it for a living. A reputable sports service is skilled with sports betting professionals.
Then, where should we place Sports Betting? Some of you may have noticed that, the fundamental difference between Lottery / Casino and Equity / Fixed Income is whether you are controlled by house or not. Lottery & Casino is Zero Sum game and the winning rate is controlled by the organizer or house. If you compete with the house under such circumstance it’s impossible to win in long-term. On the other hand, Equity / Fixed Income is not Zero Sum but as long as the underlying products perform well you can win endlessly. When it comes to Sports Betting, there are Bookmakers . We compete with them in Zero Sum world and off-course they have built-in margin called Over-round (or Vigorish or Juice), which is up to 10%. Means, theoretically you will lose this % long-term, then it can be positioned between Casino and Equity. However, bear it in mind that Casino is basically governed by law of probability (when you throw dice, the probability of 1 is always 1/6) but Sports Betting is largely governed by Skill (nobody can accurately predict the Barcelona’s next win % against Real Madrid). For this particular points, you may want to see Beat Bookmakers Nicely By Knowing How They Make Money ; 
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Its very hard to win money in long term betting. I don't suggest you quit your day job to do this. There are people that do make money long term betting but I guarantee you that they are not hanging out right now on 2p2 reading this thread. Its VERY VERY hard. I honestly think it would be easier to become a surgeon than become a professional bettor.
Firstly, see the below table (sourced from Statista ) showing the amount of money people loose through gambling. In the US, the loss accounts around 0.6% of the whole nation’s GNP. Whatever American Gambling Association say or justify,  it’s a huge amount. No wonder people perceive gambling as a loser’s game and never even think about chances to make a living from it;

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January into February is about the NFL Playoffs and Super Bowl. This weekend the divisional games will be held, and then the following weekend the conference championships will be played. Two weeks later on February 4, it’s the Super Bowl, which is brimming with props! In between the conference games and the Super Bowl, the NFL will offer its Pro Bowl on January 28.
January into February is about the NFL Playoffs and Super Bowl. This weekend the divisional games will be held, and then the following weekend the conference championships will be played. Two weeks later on February 4, it’s the Super Bowl, which is brimming with props! In between the conference games and the Super Bowl, the NFL will offer its Pro Bowl on January 28.
But if you have located true value, then multi's can be tremendous value as you multiply the value into each leg. The issue is of course, locating true value. Everyone who adds a leg to a multi does so because they believe they are finding value. Nobody bets odds that don't represent value to them. But key to creating value multi's is in finding true value or else you're only diminishing your chances of success with each under valued leg you add.
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