If you want to predict what will happen when Team A meets Team B, your best stats to analyze are those generated in their most recent head-to-head matchups at the same venue. The habits of the betting public are fairly constant, so ATS results in general have a longer shelf life, but don’t bother going too far back in time. The 2009 New York Yankees are going to look a lot different than the 2008 Yankees or the 2000 Yankees. (Source: The Sports Bookie Blog)
In general, the betting public tends to gravitate towards favorites when betting the games regardless of the actual pointspread. This is especially true with high-profile teams such as Dallas and Green Bay in the NFL and Golden State and Cleveland in the NBA. The sportsbooks are well aware of this phenomenon and often times they will adjust the betting spreads accordingly. This, in turn, actually adds some value to the underdog when you consider that a pointspread is nothing more than a handicapping tool that is designed to even out the match.

Identify the type of line you are looking at. All online sports books offer you the chance to have your lines in an "American" or "Money line" version. If I were you, I would use this as my standard. An "American" line uses either a + or - before a number to indicate odds. So a -120 and a +120 are two very different odds on a team… I will explain the differences shortly. Two other less common variations exist: decimal odds and fractional odds.
Essentially, a moneyline bet is a bet on which team is going to win the game. There is no point spread or other handicap for either team, so if you pick a team and it scores more points than the other team then you win. Obviously there has to be a catch, though, or the bet would be way too simple. The sportsbooks balance their risk by setting different prices on each team. You win a smaller amount than you bet if you pick the favorite, and you generally win more than you bet if you pick the underdog. The stronger the favorite the less you will win, and vice versa. 

Spread betting are wagers that are made against the spread. The spread, or line, is a number assigned by the bookmakers which handicaps one team and favors another when two teams play each other and one is perceived as being more likely to win. The favorite "takes" points from the final score and the underdog "gives" points. This number can also be in increments of half-a-point (.5) even though very few sports have .5 point scoring (i.e., The Ryder Cup)
As you can see above, the combined score for Superbowl XLV was 56, and since this line was offered at reduced juice, a wager on the over at 44.5 of only $105 would yield a profit of $100. This line closed at a high of 46 points at some books, demonstrating how the public, who tend to show a proclivity for high scoring games, can increase an O/U line.
The second number in our example (-110 for both teams) tells you how much you have to wager in order to win $100. It’s an easy way to calculate how much you’ll win if your bet pays off, presented in units of $100 at a time for simplicity’s sake. Most of the time, these two numbers will be the same, because oddsmakers want to set lines so that they get as much action on the underdog as on the favorite, guaranteeing them a profit. If a book gets a single bet of $110 (by a customer hoping to win $100) on the Cowboys and a single bet of $110 on the Giants, it will have taken in $220, but will only have to pay back $210 to whichever customer wins the bet. That’s a guaranteed profit of $10, and since sportsbooks take far more than a single bet in either direction, they stand to earn that seemingly small amount of profit many times over. The $10 difference between what you wager and what you win is known as juice or vig in the sports betting industry, and it’s the way books earn their bread and butter.
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The most famous historic example of this is Super Bowl III when the New York Jets stunned the football world and upset the Baltimore Colts. The Jets were 18-point underdogs, still the largest point spread in Super Bowl history. They won 16-7, and people wondered what the oddsmakers had been thinking. Noted oddsmaker Bob Martin was later asked if he was embarrassed making the Colts such huge favorites. He said he was not because in what was then one of the heaviest bet sporting events ever, his number drew a fairly even amount of bets on both sides. This guaranteed a profit for the house.
Odds for different outcomes in single bet are presented either in European format (decimal odds), UK format (fractional odds), or American format (moneyline odds). European format (decimal odds) are used in continental Europe, Canada, and Australia. They are the ratio of the full payout to the stake, in a decimal format. Decimal odds of 2.00 are an even bet. UK format (fractional odds) are used by British bookmakers. They are the ratio of the amount won to the stake - the solidus "/" is pronounced "to" for example 7/1 "seven to one". Fractional odds of 1/1 are an even bet. US format odds are the amount won on a 100 stake when positive and the stake needed to win 100 when negative. US odds of 100 are an even bet.

Betting on sporting events has long been the most popular form of spread betting. Whilst most bets the casino offers to players have a built in house edge, betting on the spread offers an opportunity for the astute gambler. When a casino accepts a spread bet, it gives the player the odds of 10 to 11, or -110. That means that for every 11 dollars the player wagers, the player will win 10, slightly lower than an even money bet. If team A is playing team B, the casino is not concerned with who wins the game; they are only concerned with taking an equal amount of money of both sides. For example, if one player takes team A and the other takes team B and each wager $110 to win $100, it doesn’t matter what team wins; the casino makes money. They take $100 of the $110 from the losing bet and pay the winner, keeping the extra $10 for themselves. This is the house edge. The goal of the casino is to set a line that encourages an equal amount of action on both sides, thereby guaranteeing a profit. This also explains how money can be made by the astute gambler. If casinos set lines to encourage an equal amount of money on both sides, it sets them based on the public perception of the team, not necessarily the real strength of the teams. Many things can affect public perception, which moves the line away from what the real line should be. This gap between the Vegas line, the real line, and differences between other sports books betting lines and spreads is where value can be found.
Say the Bears are a six-point favorite over the Lions and the total is 42. To bet the Bears, you must "lay the points," meaning they must win by seven or more to cover and give you the win. Betting the underdog Lions, you are "taking" six points, and they can lose by five or fewer, or win the game outright, and you have a winning bet. If the Bears win by exactly six, both sides "push" and all bets are returned. It's also a push if the final score equals 42, otherwise the over or under will win.

By far the largest part of the official market in the UK concerns financial instruments; the leading spread-betting companies make most of their revenues from financial markets, their sports operations being much less significant. Financial spread betting in the United Kingdom closely resembles the futures and options markets, the major differences being
Point spreads focus on a margin of victory between the two teams and again, what you’re looking for is the positive and negative signs. If there is a minus sign next to a team’s spread, that suggest that they are favored and have to win by or cover that amount. If there is a positive sign, that tells you that they are the underdog and they are getting points. For example: let’s say that the New England Patriots are playing the Buffalo Bills and the Patriots are -5.5 and the Bills are therefore +5.5. If you bet the Patriots, they have to win by six points or more to cover. If you bet the Bills, they can lose by five points or less, or they can win the game outright and you would still win your bet.
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