We already know that the only thing that causes the moneyline to shift are the bets that are coming in. However, we should talk about what factors will cause the betting patterns of the public to change, and in turn, cause the moneylines to move. This will go hand in hand with the following betting strategy section. If you can master predicting when and how lines are going to move, you will crush sports betting and moneyline betting.
With money line bets the goal is to pick the outright winner of a game or event without the use of a point spread. While money line betting is available for sports where point spreads are used, they’re most popular in sports like baseball and soccer where very few points are scored. Money lines are also used for sports where points do not determine the winner or loser, as in auto racing or tennis.
"Winning Margin" (aka Result Betting) is where it is possible to bet on the final result of a game or event and select the correct ‘band’ of points between the winning team and losing team. For example, if you think the Patriots will win, but the game will be close, pick the New England Patriots 1-6 Points Winning Margin (where the Patriots winning by 1, 2, 3, 4, 5, or 6 points results in a winning selection).
Point spread lines can be tricky in the fact that they can help shape our views of a game just by looking at them. You may have no opinion of a game until you look at a point spread and then your brain immediately starts looking for evidence to back up the line. This can cause you to build your view of a game off of what the sportsbook thinks and not what you think. The best advice here is to have an idea of what you think the line is before you look at the sportsbook's lines. This will protect you from being influenced by what they came up with and help you to spot bad lines.
The main goal for each sportsbook is to set the best line possible in order to create even action on both sides of the game. In a perfect world, the book would have 50 percent of the handle come in on the favorite and 50 percent of the action come in on the underdog. If this happens, the sportsbook would be guaranteed a profit because of the 10 percent vig they charge on most point spread wagers. When a book has serious one-sided action, they will attempt to counter that by moving the line in the direction that's taking the most money and try to entice bettors into betting on the other side.

As the numbers grow larger each way – the small numbers get smaller or the positive numbers get larger – that indicates that those options are bigger and bigger favorites, or bigger underdogs. That’s particularly relevant when you’re looking at something like the odds to win the Super Bowl. The teams with smaller numbers are deemed as having a better chance of winning and then as the numbers grow larger, those teams are deemed bigger and bigger longshots.
Oftentimes you’ll see a point spread that has a half-point added to the number. Of course, there’s no such thing as half a point in a football game, so why do we so often see point spreads with a (.5) attached to the score? Sportsbooks do this to make sure there isn’t a chance of a push.  Let’s take another look at our game from above with the half point added.
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