Simply, bigger returns. On a point spread bet you would usually have to spend $105 or $110 to win $100. If you bet on the moneyline you may instead only have to spend $50, or even less, to win $100. You won't win as often, of course, because the underdog not only has to cover the spread, but it actually has to win the game outright. Upsets happen, though, and good handicapping will often isolate situations where the likelihood of an upset exceeds the risk of the bet. This is especially relevant in the NBA because the number of games, and the possibility for even the best teams to have a bad night mean that major upsets are far from rare and can be very profitable. 

The favorite team or player on the moneyline is the team that’s expected to win. This side of the bet usually listed with a minus (-) sign. The underdog team or player on the moneyline is the team that’s expected to lose. This side of the moneyline is usually listed with a plus (+) sign. These signs signify how either side of the wager will pay. The minus side will pay less than original wager while the plus side will pay more than the original wager.

Another thing to consider is popular winning margins, which are particularly applicable to football. Consider that many tight games may finish with either a three point or a seven point margin. If the point spread is around either of these marks, make every attempt to be the right side. For example, if you were to back a team that is either 2.5 or 3 point favorites, you’d want to back them at the 2.5 mark, as if they were to win by 3 you’d win as opposed to a push.
By far the largest part of the official market in the UK concerns financial instruments; the leading spread-betting companies make most of their revenues from financial markets, their sports operations being much less significant. Financial spread betting in the United Kingdom closely resembles the futures and options markets, the major differences being

We go in depth on this in the advanced guide on understanding value that we referenced earlier, but we will give you a brief intro on it here. If you’re able to calculate the percentage chance that you have to win in order to break even, and you can figure out the percentage chance that you think you’re going to win the bet, you can figure out very quickly if there is value.
In this example, we have a favorite to win, and an underdog. The Packers are the favorites, and that is shown by the (–) value in front of the 6. Underdogs are represented by the (+) value.  The 6 point value is how many points either team could win, or lose by. If you think the Packers will win by MORE than 6 points, then you’d bet on the favorite in this case, meaning that the Packers have to win by 7 or more points in order for you to win your bet.
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